Across everyday life, we inadvertently radiate an endless combination of subconscious signals, betraying our true emotions through facial expressions and body language. In partnering with H&M Group, we sought to harness these signals with The Changing Room – a physical, fully interactive art installation, powered in real time by emotional and physical data.
Built with our friends at Happy Finish, the experience mirrored users’ emotions back in real-time, albeit in visually impactful and unexpected ways (varyingly, through the lens of Change, Sustainability, Reflection and Future); a creative space for endless possibilities, just like its humble, in-store counterpart.
The Changing Room debuted at Web Summit in Lisbon on Nov 1st, 2021 and is currently on display at Happy Finish HQ.
