As a unifying force, music is unparalleled in its ability to bring people from different backgrounds together on the dance floor.
Over the course of 2021, we partnered with Absolut Vodka – one of Sweden’s most iconic exports – to support their partnership with pioneering music brand Boiler Room.
Our three far-reaching paid awareness campaigns throughout the year drove local awareness of the brand’s involvement in Boiler Room Festivals across NYC, London and Barcelona.
True to Absolut’s ongoing support of the LGBTQ+ community, each event championed its city’s queer artists and DJs, inviting them to lead and curate moments of queer joy and connection.
