Fronted by designer Mara Hoffman, Pentagram’s 2023 campaign for One&Only was brought to life by acclaimed fashion photographer Lachlan Bailey and shot on location at One&Only Mandarina on Mexico’s rugged Pacific coast.
We partnered with Pentagram to develop a social counterpoint to Lachlan’s picture-perfect campaign work; content that explored the hazy, magical and incomplete memories of a dream vacation – different, but complementary, and very much in the campaign's visual universe.
The result is a collection of dreamy films and photography highlighting glimpses of connection, immersion in nature and familial joy, woven together by Mara’s own presence and narration – ethereal, unhurried and (most importantly) personal.
