With its guiding principle of unity through music, Tomorrowland offers attendees life-affirming musical experiences among a friendly, like-minded crowd – the perfect festival partner for Absolut Vodka.
The brand opened up opportunities for a spectrum of under-represented artists to play at the festival in 2022, continuing its efforts to champion people from marginalised groups (and countering the sobering fact that EDM still acts lack the diversity of its own global listenership).
We partnered with the trailblazing brand once again, to help raise awareness of their work with Tomorrowland, both locally and in the surrounding region – fuelling awareness and celebration through an expansive and multi-phased paid social campaign.
